How SSR Maximizes ATM Brand Longevity in Moscow’s Harsh Climate with MEFU

2026-03-18

In the demanding environment of Krasnogorsk, near Moscow, ATM branding faces a brutal trifecta of challenges: extreme temperature fluctuations, high humidity, and constant physical abrasion. For SSR, a leader in ATM branding and protection, "standard" lamination wasn't enough. They needed a solution that guaranteed zero-bubble adhesion and long-term film stability.

The answer was the installation of the MEFU MF1700-M1 PRO—a professional-grade, 1630 mm pneumatic roll laminator designed for industrial-scale precision.

The Challenge: Why ATM Protection is "Mission Critical"

ATMs are high-touch, high-exposure assets. In the Moscow region, equipment must endure:

Thermal Stress: Temperatures swinging from -30°C in winter to +30°C in summer, causing film shrinkage and edge curling.

Surface Contamination: High humidity and airborne dirt in high-traffic areas lead to adhesive failure.

Human Interaction: Constant contact with fingerprints and oils can degrade un-laminated or poorly laminated graphics within weeks.

The Solution: MEFU MF1700-M1 PRO Technical Performance

To meet these challenges, the MF1700-M1 PRO provides a scientific edge that standard cold laminators cannot match.

1. 60°C Heat Assisted : Eliminating "Silvering."

The MF1700-M1 PRO features a maximum heating temperature of 60°C. In cold climates, pressure-sensitive adhesives (PSA) become brittle. By applying 60°C of consistent heat during the process, the machine increases the flow of the adhesive, ensuring a "molecular-level" bond.

The Result: A 15-20% increase in peel strength compared to traditional cold lamination, making the film nearly impossible to pick at or peel off.

2. Pneumatic Precision vs. Manual Inconsistency

SSR utilizes the Pneumatic Upper Roller Lift Mechanism. Unlike manual hand-cranked machines, where pressure varies across the web, the M1 Pro’s pneumatic system applies a perfectly uniform linear pressure.

Data Point: Uniform pressure ensures that the film thickness remains consistent within a ±0.05 mm tolerance across the entire 1630 mm working width, preventing the "tunneling" effect common in extreme weather.

3. Integrated Efficiency: Laminate and Trim in One Pass

The MF1700-M1 PRO is equipped with a longitudinal material cutting function (slitting).

Production Speed: Operating at 12 m/min, SSR can now complete the lamination and edge-trimming of a full ATM wrap set in a single pass.

Efficiency Gain: This eliminates the need for secondary manual trimming, reducing labor time by approximately 25% per unit.

Future-Proofing the SSR Brand

By integrating the MEFU MF1700-M1 PRO into their workflow, SSR has set a new benchmark for ATM branding in Russia. The combination of pneumatic stability, 60°C heat-assisted bonding, and high-speed trimming ensures that every ATM wrap installed in Krasnogorsk remains as vivid and durable as the day it was applied.

For companies operating in "Print-to-Finish" ecosystems, the M1 PRO isn't just a laminator—it is a guarantee of quality.

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